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Summary of Automotive Range

Performance Plus AGM - High Power Advanced
Performance Plus AGM - High Power Advanced

Approximately 360,000 starts • For high specification Start/Stop vehicles Absorbed Glass Mat construction with no free acid • Double lid (Leak/spill proof) • VRLA • Integrated flame arrestor • OE Quality, Performance & Specification • +150% Improved Dynamic Charge Acceptance (DCA) • +200% Increased Cyclic Durability.

Performance Plus - EFB
Performance Plus - EFB

Approximately 270,000 starts • For lower specification Start/Stop vehicles • Sealed tip/tilt double lid - Reduces water loss by up to 30% - VDA roll over test compliant • High charge acceptance envelope type separators and anti-sulphation technology • Carbon/Lithium plate additives • Integrated flame arrestor • OE Quality, Performance & Specification • +170% Improved Dynamic Charge Acceptance (DCA) • +100% Increased cyclic durability

Performance Plus - SMF
Performance Plus - SMF

Approximately 30,000 starts • Sealed tip/tilt double lid - Reduces water loss by up to 30% - VDA roll over test compliant • Calcium/Calcium plates • Integrated carrying handle & flame arrestor • State of charge indicator (SOCI) • OE Quality, Performance & Specification • Up to 20% increase in cranking power


Approximately 20,000 starts • Remote flame arrestor on selected batteries • Central venting • Integrated carrying handle • Calcium/Calcium plates • OE Quality, Performance & Specification

Performance American Range

Approximately 20,000 starts • Integrated carrying handle • Calcium plates • OE Quality, Performance & Specification

Performance SHD-CV Super Heavy Duty

Advanced plate design • Increased service life over HD • Deep cycle capabilities • Vibration Resistant OE Quality, Performance & Specification

Performance HD-CV Heavy Duty
Performance HD-CV Heavy Duty

Advanced plate design • Deep cycle capabilities • Vibration Resistant • OE Quality, Performance & Specification

Duracell Starter Range

The Duracell Starter, built to the most modern standards, offers an optimal combination of price and performance and is the obvious choice for customers who demand an excellent product for a super price. In this respect, Duracell Starter is the ideal solution - Reliable power for every engine start, completely maintenance free by means of modern full calcium technology, and the highest safety standards. The 4-chamber leak protection feature ensures no acid leakage of acid if the battery is exposed to vibration, maximum safety once installed via the central venting system and an integral flame arrestor to protect against external ignition. Clear product part numbering, including EN/SAE Cold cranking values and UK part numbering and a range of 12 battery types from 42Ah up to 95Ah demonstrate the universal suitability of this high value battery.

Duracell Advanced Range

The Duracell Advanced is the embodiment of the Duracell Automotive brand quality! This power source meets the highest demands of leading vehicle manufacturers, so it is the ideal battery for the modern car. Its construction combines full calcium technology for improved starting power, with the highest possible safety via the double lid. This battery lid ensures the acid is fully contained even if the battery is tipped up or rolls over. Additional features include improved protection against external ignition, anti static buildup protection, and dual option remote venting. Ideal for modern SUV's. Duracell Advanced offers optimized cold cranking values, robust cyclic capability and is completely maintenance free. 20 battery types give almost complete range cover for all European and Asian vehicles.

Duracell Extreme Range

The Duracell Extreme is built for use in environmentally friendly cars which incorporate the stop-start function. The EFB (Enhanced Flooded Battery) is used primarily in medium, small cars and LCV that have only basic stop-start features. The AGM (Absorbent Glass Mat) battery is mainly used on medium and executive/luxury vehicles, where more complex stop-start functions together with brake energy recuperation are standard. The Duracell Extreme premium products meet the demands of leading car manufacturers, and with a range of five types from 60Ah to 92Ah are the first choice for fuel efficient cars.

Yuasa Automotive

We also offer Yuasa Automotive batteries, please call for more information.

Uncompromising Battery Construction
  • Highly concentrated energy, providing high capacity and high starting power
  • Better corrosion resistance by use of advanced alloys
  • Better resistance to discharge & better recharge
  • Convenient carrying handles for ease of handling
  • Powerful CCA for Petrol & Diesel engines
  • Suitable for extreme hot & cold operating temperatures
  • AGM & EFB suitable for modern start stop vehicles
  • Complies with OEM specifications

Manufacturers since 1910, Shield Batteries have a wealth of experience when it comes to providing the right battery for the right job. In recent years, the energy demands of modern vehicles have risen by up to 300%. Never before has it been more important not to cut corners on the quality of the battery.

All brands offered by Shield are manufactured to meet and often exceed the original equipment manufactures specifications. We use the latest technology in design and the best quality materials which are backed by a continuous research and development program.